I’m back with some online business training and Today I will be sharing the TOP mistakes I see being made when it comes to online business and how you can fix them. Or if you are looking at starting an online business then this should help you.
If you’ve made any of these listed, please don’t feel like it’s a direct aim at yourself and your business. I’ve made mistakes with my online business myself and we need to remember this is a learning curve.
So, let’s dig in with the Online Business Training and spill the tea..
Mistake 1: You are constantly talking about your products or services
The one biggest mistake I see people making in their online business is that they are constantly advertising their products and services. Every post is put out to try and generate sales.
Now, I understand that we all want to make sales in our business, but constantly posting adverts isn’t the best way to go about it.
Think about it, if you connected with someone yourself, and all they did was constantly keep posting about their products or services and trying to sell to you, would you actually WANT to buy from them?
Build Relationships Instead
The first thing we can do to try and tackle this is by building relationships. This will help people decide if they can get to know, like and trust you as a business owner.
How do we go about this? Well you can ask your audience what they’d like to see and what they want to hear from you.
If you’re a service provider then you specialise in one main area, however this can be broken up into lots of different topics.
For example, if you were a Hairdresser then that would be your main area that you specialise in.
However, Hairdressing can be broken up into different topics such as:
- Cutting Hair
- Styling Hair
- Hair Care
- Colouring Hair
- Washing Hair
From the list above, these are areas your clients would be interested in knowing more about. If I was in touch with a hairdresser and they were going to show me how to style my hair easily and still make it look professional, I’d definitely want to know about that.
Think about how you can share what you provide as a service or what products you provide and what topics it can be broken up to, then ask your audience what topic they’d like to know more about. Or, use the topics of interest and create content about them to share with your audience.
You can ask your audience via blogs, create a poll, make videos, put them on your social media stories. However you want to ask them is fine.
Another way to ask these questions is maybe visit forums or go on social media and find groups of interest, maybe a business orientated group and ask those people for their help and suggestions on what they want to see more of.
Mistake 2: You aren’t telling people about your products or services at all.
People need to be clear about why you are providing them value and what you have to offer. The flip side of mistake number one is that there are people who are constantly sharing value to their ideal clients BUT they’re not telling them about their products and services, what to expect from them and they are too afraid to sell.
You shouldn’t be literally giving away everything for free and selling is a service. You should make it very clear on what you provide and how people can purchase this if you want success in your online business.
Have a good ratio of value based posts and posts regarding your products and services.
You can still make sure to help your audience and share value, but make sure you’re also dropping in about your own products and services by mixing up your content.
You can break this up by telling people the benefits / results and reasons why they need this product or service and also do a direct sale post telling them exactly what the product or service is and where they can purchase it.
Mixing your content up means that you can decide on how many value based posts you are going to produce and how many posts you are going to create based on your products or services.
Some people suggest every 5th post to be based on sales in some way and others say every 3rd post to be indirectly based to your sales and every 10th post to be a direct sales post. Decide on what you’d like to do and what suits you best.
Mistake 3: You are not solving problems.
If you want to make sales online, you should be telling people what problem your product or service is going to solve and how it can help them. People want to know why they should invest in the product, what benefits they will get from it and how it’s going to make a difference.
For example, if you were selling shoes then you would firstly want to decide on who they would be most suitable for. If it was a sports type of shoe, then it would be for someone who maybe enjoys exercise , the outdoors and leisure.
So how could a sports shoe solve a problem for this type of person? Well it could help them because it suits their lifestyle.
Another problem it could solve for this person is that maybe the shoe is comfortable and breathable, making it perfect for them because they can go walking, running and so on without having to worry about getting really sweaty feet (ew) and it increases their performance because its breathable and easy to run in versus a heavy shoe.
Now if you were selling heels, it would be a completely different scenario. A women may be more than likely to purchase these heels, but why should they buy it?
For this scenario, the heels could make her feel more confident. The heels could transform her look and really add something to an outfit. The heels would be perfect for a night out with the girls or going on a date night. These are all examples of how you can solve a problem for someone and help them with your product or service.
Mistake 4: You are not sharing much about yourself to your audience.
There are tons of other people online who could be in the same area as you in business. This is competition, and the best way to do this is share more about YOU.
Everyone is unique and that really helps people get to know who you are personally, it really helps them get to know you and see if they like you and can trust you.
Don’t be afraid to put yourself out there, share your passion, values and beliefs.
Sharing these personal things about ourselves means that we are promoting our own perspective on the world which is very unique to us and others as it is how we view the world and feel about different things.
It also gives our audience a common ground, this can help us attract the right people to us as if they share similar views , values and beliefs then you have more chance of relating to people in your business.
Mistake 5: You aren’t engaging with your audience.
Being nice costs nothing. If you want to grow your business then you need to be showing your audience you care about them and value them, even if they’ve never bought from you. Don’t make it all about yourself.
Ways you can do this are to:
- Ask questions
- Tell them you appreciate their support
- Thank them for ordering
- Shout them out
- Follow Up: Ask them how they are doing a few days after purchasing and if they’re enjoying the product or have found your service useful.§
- Ask for advice and opinions
- Do something to show you value them: Maybe give them a discount or something free with their orders.
- Have fun: Think of fun ways you can interact and have fun together!
- Always be helpful and share your knowledge with them: What tips can you share that will give them a result from it?
I hope you have found this online business training useful and please feel free to let me know if you have gotten value from this and if it has helped you in the comments.
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