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How To Look Professional On Facebook for Business Owners

How-To-Look-Professional-On-Facebook

How To Look Professional On Facebook

Hey!

Today I wanted to share with you How To Look Professional On Facebook by giving you some easy ways you can tweak your Facebook to ensure that you look professional. If you want to use Facebook to promote your business, then my top nine tips should help you!

So , here’s the training video on How To Look Professional On Facebook  for those of you who enjoy watching videos and want to see more of me, but don’t worry I’ve also written it out below for all you readers out there.

If you would like to join my FREE Facebook community where I provide value like the training above for boss babes who want to own it on social media, click here to join. I’d love to see you there!

How to Look Professional On Facebook

I will be covering all the bases and we will be looking at exactly How To Look Professional On Facebook by going through:

  1. Your Personal Profile

2. Your Facebook Business Page

3.Your Facebook Group

4. How To Make Sure Your Visuals Are Consistent – This will help you with branding.

So, let’s dig in!

  1. How to Tweak your Personal Profile

  • Your Profile Picture

TOP TIP #1: You need to ensure that your profile picture is of yourself!

This is important because if you are networking on Facebook as a business owner, it’s more than likely that someone is going to check your personal profile out. People are nosey and want to see what it is you do, what you look like and who they will be working with.

 By making sure that your picture is of yourself, the person viewing this will have a good idea of exactly who you are and this can also help with your personal branding.

TOP TIP #2: Your Profile Picture should clearly show your face with a non-distracting background

Ensuring that your profile picture can be viewed clearly will make things easier for the person viewing your profile to see who you are.

 If you have a clear background, this will ensure that your photo will stand out. Also, Facebook shrinks your profile picture into a thumbnail view when interacting via your profile, through messages, group pages and so on. 

Therefore, if you have a clear photo of yourself with no distractions, it will still look good as a thumbnail. This way people can still see clearly who you are without it being too complicated.

  • Your Cover Photo

You can use your cover photo to your advantage and have it to advertise yourself or your business. 

This is down to whether you want to use your personal profile as a professional business profile, or if you want it to be more personal.

If you are using the cover photo professionally, you need to make sure it gives the viewer a good idea of what you do as a business and what services/ products you offer. Share value and show the viewer how you can help them.

TOP COVER PHOTO TIP #1: Make sure that your cover photo looks inviting, welcoming and appealing for people to look at. Think of it as your storefront. If you are using images and text, make sure the text is easy to read and that they are good quality images that aren’t blurry.

This is a pet peeve of mine so cue the constructive criticism: Don’t crudely cut a photo of yourself out on an app and pop it on a background…you need to look professional if you want people to take you seriously.

TOP COVER PHOTO TIP #2: Your cover photo should give the viewer a good idea of what you do as a business and not be confusing! Keep it simple.

  • Your Bio

Your ‘Bio’ is basically a small ‘About Me’ section you can fill in so that when people view your profile, they can get to know you more. It’s meant to be short and sweet, but you can definitely utilise this by making it more professional.

TOP BIO TIP: Tell the reader what it is you do in business and how you can help them.

Whether you want to briefly add your job description / niche into your bio, or be more professional, you should definitely include this information in your Bio. So when other people are looking at your profile, they’ll be able to see straight away what it is you do and how you may be able to help them.

To get even more professional, saying how you help people solve a certain problem is a great way to show whoever is looking at your profile what to expect from you. This depends on your choice and whether you want to use your personal profile to collect leads and promote your business or if you’d prefer to use it personally.

2. How to Make Sure Your Facebook Business Page Looks Professional

  • Your Facebook Business Page Name

If you already have a business, then simply naming the page to the same as your business is a good idea. However, if you’re looking to launch a new business and use Facebook to leverage it, then you should really consider this question when naming your business.

  • Does your business name clearly describe what you do and what services or products you provide?
  • If you’ve decided on a business name for other reasons, then you need to make sure your visuals and tagline display your profession clearly.

  • Your Facebook Business Page Profile Picture

TOP TIP #1 For your Business Page Profile Picture: Make Sure that the image gives the reader a good idea of what you do as a business.

Your profile picture for your business page can be a logo, of yourself or an image that best represents your business.

 The goal is to ensure that the person looking at your business page can quickly and easily get a feel for your business and understand what you do as a business owner whether this is a product based or service based business.

  • Your Business Page Cover Photo

As this is your business page, it should definitely be professional and not personal. So you need to make sure that it gives the viewer a good understanding of what you specialise in and how you can help them. Also, follow the same advice given for your personal profile cover photo which I’ll re-iterate here so you don’t have to scroll up.

TOP COVER PHOTO TIP #1: Make sure that your cover photo looks inviting, welcoming and appealing for people to look at. Think of it as your storefront. If you are using images and text, make sure the text is easy to read and that they are good quality images that aren’t blurry.

This is a pet peeve of mine so cue the constructive criticism: Don’t crudely cut a photo of yourself out on an app and pop it on a background…you need to look professional if you want people to take you seriously.

TOP COVER PHOTO TIP #2: Your cover photo should give the viewer a good idea of what you do as a business and not be confusing! Keep it simple.

3. How to Make Sure Your Facebook Group is On Point

  • Your Facebook Group Name

Your Facebook Group Name should give the reader a good idea of what your group is about and what to expect from your group.

TOP GROUP TIP: Think of relevant keywords your ideal client may be searching for, can you include this in the group name?

  • Your Facebook Group Cover Photo

Follow the advice given above for your Group Cover Photo. You might also want to make sure your group cover photo displays your group name, especially if it’s different from the name of your business page.

How to Keep Your Visuals On Brand and Consistent

So, now we’ve learnt the elements to making your Facebook more professional for business, it’s worth talking about your branding.

You may want to use the same colour schemes, fonts and the same imagery or similar imagery in your visuals. This will make sure that the overall look of your business is on brand and consistent, so there is familiarity in your branding when users move from your group to your page and so forth. This will also help people become more associated with your visuals and branding.

Now we’re done!

I hope you’ve enjoyed reading my ultimate guide on how to make your Facebook more professional. Do let me know in the comments if you have found this useful and if you’re going to use any of this training to improve on using Facebook for business.

Also, as we’ve spoke so much about Facebook today, It’d be rude for me not to invite you over to my free Facebook group. So if you wanna keep in the loop and learn more things like this, then I would love for you to join us! Just click the image below to join.

Best,

Takara Meredith

Owner of Takara Designs UK

21 thoughts on “How To Look Professional On Facebook for Business Owners

  1. Great tips! Thanks for putting this list together.

    1. No problem I’m glad you have found it useful 😊

  2. Great tips thank you

    1. No problem I am glad you have found these tips useful.

  3. I totally need to tweak my personal profile. I had it more professional but reverted back to a different picture that I love. Not professional though. I want to apply some of these tips to make my pages and profile better. Thank you for the tips!

    1. Awesome, I’m glad this has helped you!

  4. These are all excellent tips for creating a professional environment on your business Facebook page. Thanks for sharing. 🙂

    1. Thank you, I’m pleased you enjoyed my tips!

  5. As a career coach I couldn’t agree more with these tips!

    1. Thanks so much I’m glad I am on point! 😊

  6. Thanks for sharing these tips. I am still learning how to.use FB page for business. This will really help me. Thank you again.

    1. Hello,

      I’m really pleased that this helped you on using Facebook for business so thanks for your kind comments.

      Takara
      x

  7. Loved reading this post (more in my previous comment in this same thread) I would also request the similar post around LinkedIn profile as many of the businesses and individuals create profiles that don’t look so inviting while the personalities themselves are really pioneers in their respective fields/

    1. I’m glad you found the post useful and enjoyed the tips, yes implementing them is definitely key.

      Thank you for your request on LinkedIn, I will definitely look at this as a perspective new post to help business owners and see if I can come up with some ideas on optimising their LinkedIn presence. Time to brainstorm! 🙂

  8. Hi the article is really well presented and gives us a fair idea of how the presentation affects the visitors’ mindset. The same goes true for the facebook profile. I also loved how you have compared the business profile on FB with the storefront and your tips on improving/optimizing it. Hope readers would practice what they read and if they do, it can help them a great way in leveraging their profile and accelerating the rewards.

  9. Hi, I have been struggling to give professional outlook to my facebook business page.It will surely help me a lot!! Thank yo!

    1. That’s fantastic, I’m glad it’s helped you! 🙂

  10. Love those tips. Many businesses om Facebook don’t look appealing because of such small mistakes.
    Thanks for sharing

    1. I’m so glad you have found this useful 🙂

      Don’t beat yourself up- I’ve been on Facebook a while using it for business, it’s definitely a learning curve! 🙂

  11. Thanks a lot for the great tips!

    1. No problem, glad you liked them!

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